The Data-Driven Marketer’s Guide to Boosting Sales

Data-driven marketers are in a unique position to leverage data both strategically and tactically. By getting creative with data, marketers can find valuable insights that can inform their decision making and create a solid foundation for boosting sales. The first step is to understand the customer journey and focus on what actions will have the… Continue reading The Data-Driven Marketer’s Guide to Boosting Sales

How to Use SSA Data to Drive Effective Marketing

SSA data can be used to drive effective marketing campaigns. Marketing teams can use SSA data to identify their target audiences, understand customer behavior and preferences, develop customized strategies, track campaign performance, and measure ROI. The first step in using SSA data for effective marketing is to identify the target audience of a given product… Continue reading How to Use SSA Data to Drive Effective Marketing